The Conservatory for Classical Art (CCA) is rebranding and I want to give you a little background on why we are making this change.
I am very happy and proud to say that this year we are celebrating our 8th anniversary! Over the years we've had so many amazing people walk through our doors to study with us. Some of those artists continue to study and teach, while others have gone on to bigger and better places. Many of our past and current students travel from all across Oklahoma to attend weekly classes and workshops. That’s incredible!
Because of this tremendous community, growth has been steady, but little has changed as to what we do and why we do it. For a few years I’ve had a strong feeling to change the name of the school but I’d read that rebranding is risky and often makes existing customers nervous and hesitant. The whole idea and all that’s involved caused me some fear, but I’ve since realized that fear is simply a negative expectation of a future event and I choose to assume the best for the future of our school.
Sometimes, change is good. It can revitalize a person, a family, a business and a community. That’s one reason for our choice to rebrand. Another is the desire to include Oklahoma in the name. I am proud to have built a successful business in Oklahoma and if it weren’t for the people here who support it, it wouldn’t exist. Finally, the word “academy” describes our school better than the word “conservatory”.
We came up with the new name through an informal studio focus group. Everyone who participated voted on the best name for our school and the overwhelming response was for Oklahoma Academy of Classical Art.
Our school name is changing, our brand colors are changing and our website may change a little too, but our studio community is the same. We will continue to aim for excellence, serve artists with the best possible training through classes and workshops, and, of course, all the love and encouragement we can give. That will not change.
Founder | Principal Instructor
Leslie Lienau is the founder and principal instructor at the Oklahoma Academy of Classical Art, formerly The Conservatory for Classical. Thanks for reading - hope you enjoy!
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